Digital Marketing is an industry that changes from day to day and it is up to you as the digital marketer to have your finger on the pulse of the latest and greatest technologies available.

There is the Google Assistant, which helps you manage your campaigns across many accounts. Voice searches, augmented realities, influencer marketing… the list can continue on for hours depending on which perspective you are looking at.

There is a South African product that has been developed. It is a digital marketing platform that uses artificial intelligence to track website visitors and analyse their behaviour. The data is fed into a user-friendly CRM.

The data provided enables you to market far more effectively to the website visitors; as well as make better-informed decisions on pricing, strategies etc.For more information, you can contact Sacha 072 433 3034 or alternatively visit www.idmsa.co.za